What Are the Important Project Leadership Actions in this Phase?

One of the frequently cited reasons that change efforts fail is because leaders don’t convey urgency (a situation of pressing importance requiring prompt action) and build alignment around the need for change.  It is important to remember that by the time most people hear about the change for the first time, leadership is already far down the road.  Therefore, the most important leadership actions in this phase are those that lay the foundations of change for everyone.  Unless this is done in the early stages,


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