Marshaling Support

Everett Rogers, author of Diffusion of Innovations, developed the adoption curve you see here.  The curve is very useful for thinking about marshaling support for change and where to focus your efforts...

Your task as a leader or manager of change is to focus on the early and late majorities.  This is the biggest pay-off point.  


Looking for help with managing change in your organization?

You’ve access restricted content, but The Change Kit may be just what you’re looking for.

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