Collecting People’s Perceptions

Since people are the ultimate target of change, it is essential that you collect data about their perceptions of the change.  Many leaders and managers dismiss people's perceptions as soft data not worth caring about.  However, if you are genuinely interested in how well the change is taking hold, people's perceptions are invaluable.

Here are three reliable methods for collecting perceptual data.

 
 
 
 

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